THE DIGITAL TRANSFORMATION
Why does your company need to Digitally Transform?
In PRINCIPIUM We think that the goal is to be where your customers are.
They use Social Networks, they receive Emails with personalized promotions, they enter your website having a suitable experience or they investigate in search engines using your Google SEO parameters.
The important thing is to always know a little more about them to be able to communicate in the best way.
Managing digital content implies being up to date day after day with everything that happens in the digital environment of your company.
In other words, keep your Digital world "active", visible, accessible and adapted to the latest trends and developments in the sector.
Our Social media team can do it for you.
You need to make sure that your website design is user friendly and easy to navigate. Your customers should not feel lost or agitated at any time while browsing the website.
From color theme to fonts to menu placement, everything should be well thought out.
We know how to do it for you.
More than 90% of your customers' web experiences start with a simple online search.
Optimizing your website aims to appear higher in popular search engines like Google, Yahoo, etc. The higher you appear, the more likely people will find you. SEO (Search Engine Optimizer) takes time to work. The sooner you start, the better it will be. We can do it for you.
Communicating by email with your clients is a very good alternative. Sending them to people who have identified themselves as interested in your promotions generates more sales than any other form of advertising. The key to effective email marketing is "targeting" and "personalization." We can advise you on how to do it.
A Blog is a part of your website that can be kept as a personal or professional journal. It is a tool that helps you (among other things) to disseminate information of interest to both your customers and potential customers. The idea is to publish informative content on a regular basis, to attract traffic or generate sales. Our team can help you.
It is very important to know how to integrate texts, graphics, images, video, animations, sound and any other medium that can be digitally processed into a computer system.
Well-taken photos, well-edited videos and written texts for all your customer segments will help you increase your sales. Ask us how to do it.
It is about all the ways to disclose your Digital Brand and your products or services through digital devices or channels. Beyond promoting, it allows you to connect with the target audience and create a relationship with consumers. It is not very expensive and allows you to get exactly where your customers are.
Monitoring and Analysis
Google Analytics is used to analyze the data of a website and in this way, get to know your customers better. It provides you with information to get to know users, and also to know how they interact on your website, be it with your content, sections or products. We can help you better understand the data collected to see if your site is on the right track.
On Line Public relations
Your customers are using social media to search for recommendations and share their experiences. They love looking for information on news and trends. An online social media and PR strategy can put your business on the map.
We create your own voice and help you let the world know that you exist.